Theresa helps organisations turn content into digital assets, simplify complexity, and realise their potential in the digital world. A 23-year veteran of the information technology industry, she has advised 130+ businesses on their digital strategies, including 20% of the Fortune 500. She is the author of the definitive book on managing digital marketing & media assets: Digital & Marketing Asset Management: The Real Story of DAM Technology and Practice.
Theresa currently serves on the executive team of KlarisIP as Chief Strategy Officer, where she advises clients on all aspects of digital transformation and optimisation, with a particular focus on digital asset and intellectual property management. She is also a Partner with Jericho Chambers, a London-based think tank and community of experts working together to deliver new programmes of communications, leadership, and trust. Also as founder of her own firm, Vox Veritas Digital, Theresa provides a specialised consultancy on cost-effective information management & technology strategies for arts organizations, nonprofits, and charities in her home cities of Philadelphia, USA and London, UK.
Formerly a journalist, web developer, taxonomist, and director of content management at a systems integration firm, Theresa spent the 1990s and early 2000s leading implementations of major web content management, enterprise search, and digital asset management products. From 2006 – 2016, she served as the leading digital asset management market analyst, evaluating over 50 vendors as part of her research practice with technology research & advisory firm The Real Story Group.
Theresa often teaches seminars and presents at events throughout the world, including the Henry Stewart DAM events, MarTech, and the Intelligent Content Conference. She is a graduate of the Tuck School of Business at Dartmouth’s Executive MBA Program, and holds degrees in linguistics, journalism, and French language from Boston College in the USA, L’Université Stendhal in France, and Richmond College in the United Kingdom.
This site will help you get to know Theresa: watch some of her conference talks, and hear about her work as a clear voice of truth in the complex and often confusing world of digital technology.
DAM Trends and the Evolution of DAM
How Technology Can Empower Marketing