In a sea of consultants, Theresa distinguishes herself as a true expert. I was fortunate enough to attend several of Theresa’s trainings years ago. I was frankly floored at the depth of her knowledge, and she’s been a trusted advisor ever since. Perhaps best known for DAM (she’s written an excellent book on it), Theresa’s expertise spans the breadth of the Martech domain, and I’m yet to throw a related curveball she hasn’t seen. She excels at building consensus from the ground up, possessing an implementer’s discipline, an operator’s understanding and a warm personality. At the same time, her work and presence equally speak to the C-suite, simplifying the overly complex, while delivering impactful recommendations that balance efficiency and effectiveness gains with time, costs and maturity. We worked together on a multi-year Martech strategy including tech selection across on numerous supporting engagements over several years. The strategic scope spanned several distinct capabilities serving marketing and commerce, touched a variety of global and regional functions, and had significant visibility at senior executive level. The result transformed our enterprise practice of digital asset management, significantly reduced its costs, and prepared it to quickly play a foundational role in an emerging product content ecosystem to support global digital commerce. I simply can’t recommend Theresa any more highly...
Michael Weeman
Global Senior Director, Consumer Commerce Strategy, The Coca-Cola Company